Research
Creative Expression · Tooling · Generative AI · Games/Engines · AR/VR · Prototyping partner
Six research vectors.
Creative Expression
Exploring the creative space and the future of creativity.
Tooling
Poetic computation and plugin systems that help express or enhance creativity and research.
Games / Engines
Simulation-first thinking. Real-time systems. New interaction primitives.
AR / VR
Spatial interfaces and embodied storytelling for the next computing era.
Generative AI
Creative copilots, procedural design, and generative media pipelines.
Prototyping Partner
Rapid experiments with a production mindset — from concept to demo fast.
Residency Program
Our lab has a very robust system of building across research, creativity, and technology. This residency program is a way to explore and collaborate with the lab. Here are the details:
1. 6 to 12 month residencies on collaborative projects with the lab.
2. Open to creatives, technologists, agencies, studios, companies and brands.
3. Projects are selected based on the lab's strategic model and the interests of the resident accompanied with a theme or problem space.
What we are exploring right now.
Let's explore the future together.
A tight loop from research → concept → prototype → production, with AI woven through every step.