Research
Our focus is entirely on the gaming ecosystem
Six research vectors.
Games
Storytelling, game play and mechanics that are unique to each project
Plugins
Tooling and plugin systems that help express or enhance creativity and research.
Engines
Simulation-first thinking. Real-time systems. New interaction primitives.
AR / VR
Spatial interfaces and embodied storytelling for the next computing era.
Generative AI
Creative workflows, procedural design, and generative media pipelines.
Prototyping / Hardware
Rapid experiments with a production mindset — from concept to protype.
Residency Program - Applications closed
Our lab has a very robust system of building across research, creativity, and technology. This residency program is a way to explore and collaborate with the lab. Here are the details:
1. Long term residencies on collaborative projects with the lab.
2. Open to creatives, developers, artists, studios, companies and brands.
3. Projects are selected based on the lab's strategic model and the interests of the resident accompanied with a theme or problem space.
What we are exploring right now.
Let's build stuff together.
A tight loop from concept → prototype → production, with research woven through every step.