Artyficial Labs
> artyficial.labs --mode=research

We are a Gaming Research Lab.

We are a Gaming Research Lab building the African gaming ecosystem. Our aim is to build games, the engine and the hardware that they run on. Our mission is to make it easy to go from game development and game publishing, to game play.

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/core_pillars

The core pillars of our approach.

Exploration

innovative, experimental, ideation and boundary-pushing ideas and research.

/storytelling · /creativity · /mechanics

Production

Build tools that enable the ecosystem.

/games · /engine · /hardware · /publishing

Extraction

Insights, tools, products, art, IP, and repeatable processes and systems.

/deployment · /monetisation · /ip_reusability
/structural_model

Lab Strategic Model

We use a hardcoded strategic model for the lab to operate and deliver. It is a 3-dimensional model that is used to guide the lab's operations and deliverables.

1. X-axis: interdisciplinary collaboration and exploration
2. Y-axis: iteration and delivery
3. Z-axis: human-centered design and execution

Artyficial Labs
Futuristic thinking
/research_areas

Product research in frontier spaces.

[GENESIS]
Games
Storytelling, game play and mechanics that are unique to each project.
[STRUCTURE]
Plugins
Tooling and plugin systems that help express or enhance creativity and research.
[SYNTHESIS]
AI
Creative workflows, procedural design, and generative media pipelines.
[SIMULATION]
Engines
Simulation-first thinking. Real-time systems. New interaction primitives.
[SPATIAL]
AR / VR
Spatial interfaces and embodied storytelling for the next computing era.
[ACCELERATION]
Prototyping / Hardware
Rapid experiments with a production mindset — from concept to prototype.
/lab_residency

Residency Program - Applications closed

Our lab has a very robust system of building across research, creativity, and technology. This residency program is a way to explore and collaborate with the lab. Here are the details:

1. Long term residencies on collaborative projects with the lab.
2. Open to creatives, developers, artists, studios, companies and brands.
3. Projects are selected based on the lab's strategic model and the interests of the resident accompanied with a theme or problem space.

About usOur research
Artyficial Labs
Collaboration and innovation
/solutions

Building across research, creative, and technology.

Research Partner

Insights, strategy, conceptualisation and mechanics.

/research_driven · /systems_thinking · /project_alignment

Creative

User experience, user interface, product design, design systems.

/problem_solving · /design_thinking · /game_play

Technology

Rapid prototyping, hardware, operations.

/development · /systems · /deployment
/about

Artyficial Labs

Our vision is a future where game development. and publishing is accessible and easy.

Africa is a blank canvas and we want to paint all over it.

Artyficial Labs
Creative + Technology
Mission

To make it easy to go from game development and publishing, to game play.

Vision

A future where game development and publishing is accessible and easy.

/cta

Let's build games together.

A tight loop from concept → prototype → production, with research woven through every step.

About Artyficial LabsView research